Integrative Therapeutics is a supplement brand that focuses on the consumer and practitioner relationship. In the past they’ve focused more on gaining the practitioners trust. Now that they have that, they are redirecting their efforts to the consumer. The supplement design space can be a difficult one to stand out in, but with the power of animation and photoshop, anything is possible. I wanted these ads to grab the consumers attention right away. I also wanted these to draw the focus too because these ads would appear amongst many Pinterest images.