Struxi: Software Built for Hardwork
Construction sites are notoriously inefficient because they face many unique challenges, including outdated methods for tracking workers’ time. Penta Technologies, a trusted software developer in the industry for 35-years, had the solution, but could they get stubborn executives and field managers to listen?
These options were geared towards the technology side of the spectrum. These incorporate transparencies, elegant gradients, and tech iconography.
This side of the spectrum focuses on tools and buildings. Tools such as wrenches, hammers, screws, bolts, and of course band saws which end up in the final mark.
Refinements
Anatomy of the mark
The Struxi logomark is comprised of curved cars, that come together to form a dynamic, shifted circle. Some of the symbolism behind these forms includes:
A cycle of forward progress.
Saw blades cutting waste.
Lightning bolts, connectivity.
Elements coming together in precision to a central touchpoint, a circuit.
The duality between the business office and the job site.
Coming “out of the red” and “into the black.”
Two hard hats clam-shelled together.
Letter “S.”
Brand Guidelines
