MOTION GRAPHICS
Motion Graphics
That Make Your Brand
Stand Out
Motion graphics aren’t just cool animations—they’re a game-changer for grabbing attention and making your brand unforgettable. Whether it’s a dynamic logo reveal, an engaging social media ad, or eye-catching website visuals, motion graphics bring energy and personality to your brand. Static designs are great, but movement stops the scroll. If you want to stand out, tell a story, and keep people hooked, motion graphics do the heavy lifting.
THE PROCESS
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Before a single frame moves, we get clear on what the animation needs to accomplish.
Brand alignment – Making sure the motion graphics match your brand’s tone and style.
Defining the purpose – Is it to educate? Promote? Entertain? We nail down the goal.
Gathering inspiration – Looking at references and mood boards to lock in the creative direction.
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This is where ideas start taking shape—literally.
Rough sketches & wireframes – Mapping out key scenes and transitions.
Style frame development – Creating fully designed stills that set the look and feel.
Refining the flow – Making sure the visuals tell a smooth, engaging story.
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Before animating, we gather all the necessary pieces.
Receiving video files – If we’re working with live footage, I’ll need those upfront.
Designing additional assets – Custom illustrations, icons, or typography to enhance the motion.
Organizing everything – Making sure all elements are set up for seamless animation.
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Here’s where the magic happens, but it takes time.
Keyframe by keyframe animation – Bringing each element to life with precision.
Motion physics & timing – Ensuring smooth, natural movement that feels right.
Multiple review stages – Fine-tuning pacing, effects, and transitions based on feedback.
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Once everything looks perfect, I prepare the final files.
Full-length animation – The final polished piece, ready to use.
Cutdowns & variations – Shorter versions optimized for different platforms.
Optimized exports – Providing the right file formats for web, social, and broadcast.
FEATURED PROJECT EXAMPLE
2024 Capabilities Reel
This is a personal project that I took on to highlight my services as a creative contractor. Merging together some of my favorite projects through out the year.
Michael Best E-Card 2023
Michael Best is a law firm based out of Milwaukee, Wisconsin. For their 50 year anniversary, they came to me for their annual holiday e-card that they send out to hundreds of their clients as a thank you for their continued partnership.
OTHER MOTION GRAPHIC EXAMPLES
