PACKAGING

Elevating Customer Experiences With
Great Looking Packaging

Packaging can sometimes be the first thing that your customers see. It’s important that it makes an impact and your customers can relate to it.

Before diving into design, I learn about the product, its audience, and how it needs to stand out. This includes:
- Brand alignment – Ensuring the design complements the company’s identity.
- Competitor research – Seeing what’s working (or not) in the market.
- Packaging requirements – Considering materials, shape, and production constraints.
With a solid direction, I explore concepts through sketches and digital mockups, focusing on:
- Eye-catching visuals – Creating something that draws people in.
- Brand storytelling – Making sure the design speaks to the audience.
- Functional layout – Ensuring text, logos, and key details are clear and readable.
Once the design is refined and approved, I prep everything for production, ensuring:
- High-resolution artwork – Ready for print with proper formatting.
- Mockups & proofs – Visualizing how it will look in real life.
- Print coordination – Working with vendors to guarantee quality.