ILLUSTRATION

Bringing Brands to Life Through Illustration

Illustration adds personality, depth, and emotion to a brand. Whether it’s a playful character, a detailed scene, or a bold graphic, my illustrations help businesses stand out and connect with their audience in a meaningful way.

THE PROCESS

Every illustration starts with a conversation. I work to understand the style, purpose, and tone that best fits the brand’s needs.
- Brand identity alignment – Ensuring the artwork complements the company’s look and feel.
- Target audience focus – Creating visuals that engage and resonate.
- Creative direction – Establishing the best style for storytelling and impact.
Before committing to a final piece, I explore multiple directions through sketches and digital drafts.
- Rough sketches – Quick, exploratory drawings to visualize ideas.
- Refinement – Narrowing down and fine-tuning the best concepts.
- Color exploration – Experimenting with palettes to enhance the final design.
Once the illustration is fully refined, I prepare it for use across different platforms.
- Vector & high-resolution formats – Ensuring versatility for print and digital.
- Mockups & real-world applications – Seeing how the artwork lives in context.
- Delivery & brand integration – Seamless implementation into existing branding.

FEATURED PROJECT EXAMPLE

Understanding The Vision

When it comes to illustrating for Stubborn Brothers, I like to dabble in the realm of anything dark, death related, and medieval with a twist of brewery.

Sketching & Concept Development

Over the course of a month, I developed a color palette and incorporated new elements that weren’t shown in the sketch for more detail.

Finalization & Application

I find that providing my clients with mockups is essential to not only envision what the art will look like but also show vendors for placement of designs.